Franchise Studio · How it works

One proven location, a whole network.

Two examples of how a Franchise Studio partnership actually works, the challenge, what we do, and the math of scaling from a single unit. Operators keep their location, take no upfront cost, and own a stake in the system we build.

The businesses and figures below are fictitious, used to protect the privacy of the companies we work with.

Dog Training & Behavior

Circle City K9 Academy

📍 Indianapolis, IN

The challenge

Marcus had built a beloved dog-training studio in Indianapolis with a waitlist out the door, but he was the business. Six days a week on the floor, nights doing the books, no time or capital to open a second location, let alone a network. The same trap most small-business owners know: working in the business 24/7 with no runway to work on it.

The partnership

  • No major debt and no upfront cost to Marcus to get growing.
  • We agreed on a royalty rate, then went to work.
  • Re-engineered the business model into a repeatable, scalable system.
  • Built the marketing engine, the Franchise Disclosure Document, and unit-level financial forecasts.
  • Ran franchise development sales to recruit and close franchisees.
  • Wiltshire invested its own capital to stand up and scale the new franchisor.

Marcus kept 100% of his original location, and took an ownership stake in the franchise system we built together.

The math

From 1 location to a network

Model: ~$45K franchise fee · 6% royalty · ~$420K average unit revenue.

25 units sold
Franchise fees$1.1M
Annual royalties$630K/yr
50 units sold
Franchise fees$2.3M
Annual royalties$1.26M/yr
75 units sold
Franchise fees$3.4M
Annual royalties$1.9M/yr

+ Owner keeps 100% of the original location’s income and an equity stake in the franchisor collecting every fee and royalty above.

“I went from trapped behind the counter to owning a piece of a brand opening across the country, without debt, and without giving up my shop.”Marcus Bell, Founder
Sports Facility · Archery

Apex Archery Performance

📍 Frisco, TX

The challenge

Dana’s archery performance center had a devoted membership, league nights at capacity, and a reputation that pulled families from three counties. But it was a single facility with heavy fixed costs and an owner stretched thin by strong demand she simply couldn’t meet without capital and a repeatable playbook.

The partnership

  • No upfront cost and no new debt to expand the brand.
  • Agreed a royalty rate, then Wiltshire ran the full franchising build.
  • Reworked the facility model into a documented, transferable system.
  • Produced the FDD, unit economics, and financial forecasts.
  • Built the marketing engine and led franchise development sales.
  • Wiltshire invested its own capital to scale the franchisor.

Dana retained 100% of her flagship facility and holds an ownership stake in the franchise system.

The math

From 1 location to a network

Model: ~$50K franchise fee · 7% royalty · ~$620K average unit revenue.

15 units sold
Franchise fees$750K
Annual royalties$650K/yr
30 units sold
Franchise fees$1.5M
Annual royalties$1.3M/yr
45 units sold
Franchise fees$2.25M
Annual royalties$1.95M/yr

+ Owner keeps 100% of the original location’s income and an equity stake in the franchisor collecting every fee and royalty above.

“Wiltshire turned my one range into a brand other operators want to buy into, and I never wrote a check to make it happen.”Dana Whitfield, Founder

Could your business be next?

If you've built something that works, let's talk about scaling it, on your terms.

Explore a partnership

These case studies use fictitious businesses, owners, and figures to protect the privacy of the companies we work with and to illustrate how a Franchise Studio partnership works. They are not a financial performance representation, an earnings claim, or an offer to sell a franchise. Actual structures, royalty rates, costs, and results vary and are defined per engagement. A franchise may be offered only by a Franchise Disclosure Document where required by law.